The PenStor platform provides a huge opportunity as a new advertising and multimedia content delivery medium with two ‘products’ that interact extensively (see Solutions section for more details) with each other, one being the Digital Business Directory Platform and the other, the Interactive eCommerce Solutions with Video / SMS / IVR capabilities.

The 8 ‘C’s that we have prioritized for this plan is Commerce, Content, Community, Convenience, Customer Service, Cost Savings, Creativity and Credibility. Consumers accessing the Information Superhighway globally through a variety of low-cost, high-performance, easy to use mobile phones and Information Appliances (IAs) will enjoy an ever-widening selection of interactive business directory information, data, entertainment, commerce, news and communications through this business proposal.